Sarahah is an anonymous messaging app that is creating quite the stir. Created by a developer from Saudi Arabia, Sarahah means frankness or honesty in Arabic. Unfortunately, in the digital world, honesty can often lead to cruelty.
The iTunes description for the app is "Sarahah helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner".
Apparently, the initial intention of Sarahah was to provide a way for employees to provide feedback to their bosses without fear of retribution. But as the app went public, it's popularity soared as users were anxious to try something new.
This app first caught my eye when I saw a Sarahah username shared in an Instagram profile with a sarahah.com ending.
Being the analyst I am, I had to check it out and was quickly disappointed when I saw it was another anonymous social media messaging app that will undoubtedly lead to mean, hurtful comments and cyberbullying. This however, is not the first anonymous messaging app and it won't be the last.
For parents though, this gives us another reason to talk to our kids about what it means to be a good digital citizen. If your teen is using this app, encourage them to use it as a way to spread positive messages rather than fueling the negativity spiral online. Emphasize the importance of spreading kindness and practicing empathy. And, as always, keep the conversation going and ensure your kids know they can come to you if they receive any mean messages.